NYC Shopping Guide

Let’s be clear: New York shopping isn’t for the faint of heart. It’s cardio in boots, financial risk with a side of oat-milk latte, and the closest thing I’ve had to religion since Chanel sent tweed down the runway. This is why I have created this free download for your next trip.

Here’s where I go when I want to window shop like Anna Wintour is watching, but also maybe buy a sweater that costs less than my ConEd bill.

📍 SoHo: The Cool-Girl Olympics

If street style had a stadium, it would be SoHo. Everyone is dressed like they “just threw this on,” which really means it took three hours and a Depop deep dive.

• Reformation: Where I pretend I’m an eco-conscious French girl and not someone who eats Sweetgreen three times a week.

• Ganni: Because I need at least one piece of Scandi whimsy before I get too serious.

• Khaite: If I accidentally come into a trust fund, this is my first stop.

📍 West Village: Quiet Luxury, but Flirty

This is where sweaters are oversized, jewelry is delicate, and cappuccinos cost more than my first cell phone bill.

• Nili Lotan: Minimalism, but with a side of “I could fly to Capri tomorrow if I felt like it.”

• Elyse Walker: Like the Upper East Side flagship’s chill little sister — still chic, less judgy.

• Bookmarc: Buy a tote, pretend you’re literary, call it a day.

📍 Upper East Side: Where Gossip Girl Still Lives Rent-Free

Even if Blair and Serena have left the building, the UES still knows how to do polished shopping laps.

• Saks Fifth Avenue: It’s cardio. You’ll walk 10k steps without realizing it.

• Ulla Johnson: Boho with a trust fund. I go for the knits, stay for the fantasy of living in Brooklyn brownstone perfection.

• The Row: Where black turtlenecks are religion and prices are whispered, not spoken.

📍 Tribeca: Downtown, but Designer

Tribeca is for when you want to look like you don’t try, but you definitely have a stylist on speed dial.

• Shop the Westside: Denim heaven. This is where jeans get spiritual.

• Nili Lotan (again): Because she’s everywhere and somehow always right.

• La Garçonne: French-girl chic without needing to actually speak French.

✨ Final Thought

Shopping in NYC isn’t about what you buy. It’s about the performance: the latte in one hand, the oversized sunglasses indoors, and the faint smell of ambition in the air.

The bag may be paper, but the fantasy? Prada.